CraftBeer.comMay 14, 2019
There’s so much that goes into making a craft beer. Brewers make selections about the whole lot from hops to yeast to malt. Then there’s one other necessary determination: What’s its identify? A beer identify can do far more than simply convince you to attempt the beer. A beer identify can make you giggle, scratch your head or even ponder your home in the universe. We requested craft brewers to tell us the tales behind these strange beer names.
- 1 The Sun Is Nearer Than the Clouds | Launch Pad Brewery | Aurora, CO
- 2 Cthulhu | Cross-Eyed Owl Brewing | Decatur, AL
- 3 Pet Rock and a Moon Boot | Thunder Island Brewing | Cascade Locks, OR
- 4 Completely happy to Donut | Wren House Brewing | Phoenix
- 5 Bolos and Bling | Bow and Arrow Brewing | Albuquerque, NM
- 6 It Places the Cucumber On Its Skin or It Will get the Gose Once more | 7venth Sun | Dunedin and Tampa, FL
- 7 668 The Neighbor of the Beast | New England Brewing | Woodbridge, CT
- 8 Cygnus X-1 | Saint Paul’s Flat Earth Brewing | St. Paul, MN
- 9 #adulting | Evil Genius Beer Firm | Philadelphia
- 10 Sparkles Finds (Some) Hassle | Off Shade Brewing | Chicago
- 11 Wrapping Up
The Sun Is Nearer Than the Clouds | Launch Pad Brewery | Aurora, CO
Launch Pad Brewery
A lemon meringue milkshake IPA is perhaps seen as a bit ridiculous, in accordance with Launch Pad head brewer Paul Mahoney. So when the Aurora, Colorado, brewery developed simply such a beer, they determined to embrace the ridiculous. They usually named it after “flat earth logic.”
“We’re a rocket-themed brewery in order that comes into lots of our names,” Mahoney says.
They’re additionally massive believers in science, but for his or her more esoteric offerings, they flip 180 levels and pull names from flat earth concept. In this case, a good friend went to a flat earth convention in Denver. He introduced again a pamphlet that included (among other phrases, a few of which may seem in the names of future offerings) the expression “the solar is nearer than the clouds.”
They have been already considering a reputation that included “solar,” because it’s a lemon beer. They read this phrase and have been bought.
What do clients assume? “We expect that folks wish to drink enjoyable beers. Our clients have embraced the pseudo-mocking of the flat earth,” Mahoney says.
Cthulhu | Cross-Eyed Owl Brewing | Decatur, AL
Cross-Eyed Owl Brewing
In case you don’t acknowledge the origins of this identify, you’re clearly not an H.P. Lovecraft fan, in contrast to Cross-Eyed Owl president Trey Atwood. Cthulhu is Lovecraft’s most famous creation, first showing within the story “The Call of Cthulhu” in the 1928 pulp journal “Weird Tales.” Congratulations in the event you can pronounce this without by accident spitting on someone. Lovecraft himself pronounced it several alternative ways, with the most typical being k-a-th-oo-l-oo.
Cthulhu, Atwood explains, is “…a deity spawned by the cosmos on a scale unimaginable to human variety. Our puny minds can’t fathom his origins and intent.”
It’s depicted as a inexperienced creature with scales and wings on its back. “When Chtulhu wakes up, the world will fall into chaos,” Atwood says.
So when Atwood was making an attempt to provide you with a reputation for his double black IPA, he considered this legendary creature. “We’ve acquired this huge black double IPA that’s so filled with flavors and is a singular type of factor that folks don’t have fairly often. Inexperienced is usually related to hops. Black delivered to thoughts chaos. So I assumed [Cthulhu] was a superb identify for it.”
Makes positive you attempt it earlier than Cthulhu rises and destroys the world.
(VISIT: Discover a U.S. Brewery)
Pet Rock and a Moon Boot | Thunder Island Brewing | Cascade Locks, OR
Thunder Island Brewing
Juicy, hazy beers are large lately — besides, probably, within the Northwest.
“There’s a variety of us in the Northwest who are sort of immune to the hazy beers,” says Andrew Rosette, head brewer at Thunder Island. “I was in that boat.” In the long run, he changed his thoughts and determined to brew one, partly for the challenge and partly because of one more reason.
“They sell,” he says.
Rosette typically thinks up names for his beers while mountain biking within the Columbia River Gorge the place the brewery is situated.
He loves beers with stories behind them so in interested by names for his new juicy beer, he started to ponder other fads that have come and gone. Thus he landed on pet rocks and moon boots (the latter of which he admits to having a pair of in the ’80s). Bouncing it off a number of artistic buddies, he landed on the final identify, “Pet Rock and a Moon Boot.”
Does this imply we now have “Fidget Spinner Stout” or “Plaid Shirt Pale Ale” to sit up for?
Completely happy to Donut | Wren House Brewing | Phoenix
Wren Home Brewing
Typically beer names are the result of an intense, deep artistic process. Typically they’re simply the results of a text error.
Wren House Brewing’s Preston Thoeny texted his business associate, Bill Hammond, to ask him for a favor.
“Glad to donut” got here the reply, as an alternative of “Completely satisfied to do it” as Bill had meant.
On the time, they have been engaged on a chocolate stout finished on vanilla beans and cacao nibs, and as they teased Bill about his auto-correct mistake, they all of a sudden realized Pleased to Donut can be an amazing identify for the brand new beer.
Bolos and Bling | Bow and Arrow Brewing | Albuquerque, NM
Bow and Arrow Brewing
Do you know that the bolo tie is the official tie of New Mexico? And that bolos and sterling silver jewelry (and silversmithing normally) are essential art types for each Navajos and the Pueblo tribes in the area near Bow and Arrow Brewing?
Missy Begay does. The co-founder and branding and advertising guru for Bow and Arrow is Navajo and her brewery likes to describe itself as offering “slightly Southwest and plenty of funk.” The latter word is crucial. It refers both to their concentrate on barrel-aged and sour beers, and to their common angle.
This all comes collectively in Bolos and Bling, a dry-hopped, barrel-aged IPA with Brettanomyces.
“We thought it needed [a name that was] bold and funky,” Begay says. “The bolo tie is an enormous thing within the Southwest. It’s commonplace to see someone with a whole lot of turquoise jewelry on. That’s what we name ‘Southwest bling.’”
This dedication to their native space isn’t limited just to Bolos and Bling.
“We brew in the heart of the American Southwest and take that to coronary heart in our beer names. We use native components, similar to blue corn, which we get from local pueblos and tribes. We attempt to actually promote American Southwest products and types in our beers,” Begay says.
(READ: How a Craft Brewery Caught Marvel’s Attention for “Avengers: Endgame”)
It Places the Cucumber On Its Skin or It Will get the Gose Once more | 7venth Sun | Dunedin and Tampa, FL
This one undoubtedly wins the “I’m unsure if it’s creepy or funny” award (and the paintings gained’t provide help to determine). Film buffs will acknowledge the identify as a nod to the creepy — not funny — 1991 film “Silence of the Lambs.”
It was created by a former worker “who’s sensible and a very artistic guy,” based on Devon Kreps, 7venth Solar president and basic supervisor.
“He simply got here up with it — no course of. We didn’t have another choices, ” Kreps says.
Which is sweet because Kreps factors out that they typically wait till the last minute to call issues: “We need to taste the beer earlier than we identify it. We don’t need to identify the child before it’s born,” he says.
Kreps’ father created the memorable paintings and the purchasers adore it.
“The individuals who love that beer actually, really like it,” Kreps says.
668 The Neighbor of the Beast | New England Brewing | Woodbridge, CT
New England Brewing
I really like an excellent pun, so this cracks me up! 668 The Neighbor of the Beast is a Belgian-style golden ale brewed with each German and American hops, and fermented with La Chouffe yeast. New England Brewing has been brewing it since 2009 and the identify originates in those early brewing days.
In line with Craig Gilbert,present label artist at New England, “Rob Leonard (the proprietor), Eric Dickerson (longtime good friend and volunteer), and me needed to do something so as not to kill each other whereas we hand-canned lots of of cans of beer within the early days. Whereas talking about types of beers that may be brewed, a Belgian ale was mentioned.”
Beginning with Duvel, which literally means “devil”, a practice has developed of giving golden ales names based mostly on devils.
“Eric mentioned that in case you lived subsequent door to Devil, your mailing tackle can be 668 (666 being the Biblical ‘number of the Beast’).” That was it: the beer received its identify.
Cygnus X-1 | Saint Paul’s Flat Earth Brewing | St. Paul, MN
Saint Paul’s Flat Earth Brewing
I’ll admit it: I’m a Rush fan. (Rush, for these of you who aren’t or weren’t nerdy teenage boys, was a Canadian trio recognized for very difficult, typically multi-part songs with dense, mythical lyrics.) Once I saw that St. Paul’s Flat Earth has a beer referred to as Cygnus X-1, I stated to myself, “Please let this be named after the Rush music!”
And it is! Day. Made.
Cygnus X-1 is a porter, nevertheless it’s not the only Rush-themed beer. “It’s the base beer,” says head brewer Bob Roepke. “We do a bunch of infusions with that beer, and have had like 20 variations all named after Rush songs.”
There’s a Limelight cherry cheesecake porter. Grand Design is marshmallow, chocolate and graham cracker. There’s even, be nonetheless my beating coronary heart, a beer named after my favourite Rush track, Xanadu, which has completely no relation to the Olivia Newton-John music and film.
The origins of Cygnus X-1 are with the primary head brewer. A huge Rush fan, he heard that the legendary band was enjoying Minneapolis. So he determined to brew a beer for them in hopes of getting their consideration. Thus Cygnus X-1 was born — and delivered to the band backstage. He never acquired phrase about whether or not Geddy, Alex or Neil loved it.
#adulting | Evil Genius Beer Firm | Philadelphia
“Loads of our names come from fashionable tradition: songs, films, TV exhibits,” explains Trevor Hayward, the proprietor of Evil Genius Beer Company. “#adulting is an web thing that claims ‘You’re an adult now and you must do these belongings you don’t need to do however need to do anyway.’”
The beer #adulting is a guava IPA that Hayward describes as “approachable, not tremendous low in ABV but not super excessive.” It’s certainly one of their most popular beers. Hayward believes it should ultimately surpass Stacy’s Mom (sure, named after the Fountains of Wayne music) to grow to be the brewery’s largest vendor.
“Individuals love our beer names. [They] wish to really feel that they’re within the ‘membership’ and know what the names mean, and in the event that they don’t they appear it up,” Hayward says.
Sparkles Finds (Some) Hassle | Off Shade Brewing | Chicago
Off Shade Brewing
This one should include an “excessive cuteness” warning. It’s definitely the perfect again story I heard.
The story begins in February 2014 when Black Rock (a now closed Chicago beer bar) hosted Off Colour Brewing for an event to profit the Wright Means Rescue, a nonprofit animal adoption middle.
To assist encourage individuals to adopt pets, Off Colour renamed every beer they poured that night time for adoptable pets. Additionally they released one new beer, a hibiscus gose referred to as Sparkles Finds (Some) Hassle. Sparkles was a 2-month-old kitten who was on the lookout for a eternally residence on the time.
The identify not solely referred to Sparkles but in addition to the mischievous nature of cats and the truth that the beer was a variation on one other Off Shade gose referred to as Troublesome. Sparkles Finds (Some) Hassle grow to be a yearly Off Colour staple.
The story doesn’t end there. In 2018, Off Shade launched a seek for Sparkles.
“We need to understand how Sparkles is doing, tell her about her fame, and perhaps even give her mother and father a case of her beer,” says Ben Ustick (who’s title on LinkedIn is “cat outreach”).
They revealed an Instagram submit that included a sketch of how she may look, her last recognized photograph and the beer label. “Sadly, we have been unable to find her.”
Have you seen Sparkles?
(READ: Music to Your Beers: When Bands and Breweries Collaborate)
Main shopper manufacturers put monumental assets into creating product names. Perhaps they should take a web page from the craft brewing business. Simply head into the taproom with a pattern of the product — and an lively imagination.
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